Waterstone is luxury waterfront community located on Lake Conroe, north of Houston, TX. This project involved the facilitation of housing & land sales, with emphasis on enabling users to customize their dream home.
ClientThe Bowen GroupServicesWeb DesignDateOctober 2019
Typography, Color Palette & Spacing
CTA Magnitude: Soft
This is a very strong call-to-action because it shows direct intent to purchase. Instant financing allows us to get some of the boring paperwork out of the way early, allowing us to pursue more optimal candidates, while providing the customer, essentially, an entire service for automating the financing process directly online & on-site.
CTA Magnitude: Medium
Strong call-to-action, used to provide customers the opportunity to set up an in-person meeting with a salesperson. This is the ultimate goal of our website, allowing the website to serve as a platform for raising awareness, pulling customers in, then allowing the sales team to swoop in & convert some sizzlin’ hot leads.
CTA Magnitude: Hard
This module allows potential buyers to visualize their future home in an entirely new fashion. With customizable options such as lot locations, type of exterior and pretty much anything else you’d like! This is a strong call-to-action because it reflects curiosity from the user & further continues them down the funnel towards our main goal.
Before & After
Scroll above image to view full mobile mock-up design. Imported via Adobe XD.
This project is slated for release in November 2019. Mock-up & wireframe designs have been uploaded with strict permission from the organization's owner for this website only.
Stay tuned for more!